Craft Is Quietly Making a Comeback

Does anyone else feel like we gave low-quality content a free pass for a while… and now we’re kind of over it?

When COVID hit, we all got used to Zoom calls and grainy videos. It was fine. It worked.

But now I’m starting to see brands swing the other way.

The ones we work with?

They’re doubling down on quality. Clean design. Thoughtful motion. Human stories.

Not because it’s fancy — because it works better.

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Music changes stories through emotion. The medium is the message. TikTok gets it.

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We’ve all seen enough shaky talking heads.

Sometimes, quality does matter.

Especially when everyone else is rushing stuff out the door.

I’m not saying every video needs a Pixar budget.

But I am saying:

There’s a real opportunity for freelancers and studios who care about the craft — and who can help brands slow down, clarify, and stand out.

What are you all seeing?

Are clients asking for more polish again? Or is scrappy still winning for you?

Curious to hear what’s working for others — especially freelancers.

And if you’re doing great work in this space, drop your portfolio below. I’d love to share it around.

#motiondesign #brandstrategy #contentmarketing #freelancelife

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